By Barb McKay
Zehrs current Kincardine location on Broadway Street,next to TD Bank. (Barb McKay photo)
Loblaws Companies Limited, parent company of Zehrs and No Frills’,, confirmed Friday that the store will change over to a discount grocery store this fall. Zehrs is scheduled to close July 5 for renovations and will reopen in early November.
“We continually review our network of stores and look for ways to improve our product assortment and services to ensure we are meeting customer needs,” officials from Loblaws told The Independent in an email. “As part of this regular assessment it was determined that Kincardine customers would benefit from an improved price value proposition. To accomplish this, the existing store will undergo renovations to provide an exceptional shopping experience for our customers starting in July 2014.
“No Frills grocery stores are a proven discount franchisee model that offers a price value proposition to its customers through its Won’t Be Beat promise, ‘If you find a cheaper price, simply show us and we will match.’ Customers shopping at No Frills stores will be able to find popular President’s Choice, no name and national brand products, as well as produce, meat, dairy items and baked goods.
“Employees currently working at the Zehrs store will be provided with additional details, support and options as we transition to the new banner store.”
Kincardine Zehrs union representative with CFUW Local 175-633, Jim McLean, said current employees will be presented with options under a new collective agreement, which include continuing employment or taking buyouts. Employees who wish to stay will have the opportunity to, or to locate to other No Frills stores, such as Goderich or
No Frills will be operated as a franchise.
“They are a very dedicated and hardworking group of people,” he said.
A Zehrs employee, who did not want to be named, said the announcement was made to staff last week.
She said if individuals want to stay on they will have to reapply for their jobs and is under the impression that there will no longer be any department managers. Employees were told that they will receive a personalized information package in the mail shortly and Loblaws representatives will be return to Kincardine in early May to provide more details.